Monday, 17 May 2010

People's networks include pets -- a research opportunity

BMC Medical Research Methodology has published an article based on my positive experience in recruiting people who have treated their pet for diabetes. A single email led to just the sort of sample that I needed -- relatively small, but diverse. About half of those who ultimately participated didn't receive the email themselves, but heard about the study from a friend, neighbour or family member who had. As this and other studies have shown, people's social networks are partly shaped by pets. The title of the article is,"Harnessing Social Networks along with Consumer-Driven Electronic Communication Technologies to Identify and Engage Members of 'Hard-to-Reach' Populations: A Methodological Case Report." The full-text is available free of charge.

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